JCB supports vulnerable with food initiative

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JCB has launched an international aid initiative in the communities around its factories to help people in need of food as a result of disruption caused by the Coronavirus pandemic.

The company’s catering staff in the UK and India are preparing more than 37,000 meals a week for distribution around towns and villages located close to its plants. The initiative is the idea of Lady Bamford, wife of JCB chairman Lord Bamford.

In the UK, staff are busily preparing 2,000 cottage pies a week for distribution in the North Staffordshire area. The first of the cottage pies arrived at The Hubb Foundation in Burslem, Stoke-on-Trent for distribution today (Thursday, April 2nd), to children and families in need of support across the city. JCB also plans to expand the initiative to cater for the homeless. The first meals arrived in specially prepared containers with a message, which reads: “Lovingly prepared by JCB’s chefs for our local community.”

The scale of the operation in India is even bigger, where the Coronavirus has caused huge disruption to people’s lives. Forty-five JCB staff have been mobilised to cook more than 35,000 meals a week in the company canteens for communities around JCB’s factory locations in Delhi, Pune and Jaipur.

“The world is facing an international crisis and now, more than ever, it’s important for communities to pull together and help some of the most vulnerable people in our society,”  saidLady Bamford. “The JCB teams in the UK and India are doing an amazing job to prepare so many meals for distribution to people who are most in need right now.”

In the UK, distribution of the meals will be widened in the coming days and weeks to cover the homeless, NHS frontline employees, vulnerable families in Rocester, Cheadle and Uttoxeter, the elderly and those suffering from mental illness. The Hubb Foundation offers free activities, spaces and food to children and their parents across    Stoke-on-Trent during school holidays.

Carol Shanahan, founder of The Hubb Foundation, said: “Our activities are limited due to the national restrictions, but the team was determined to provide meals in these unprecedented times. We are indebted to JCB for their support. The food will be delivered to our base at Port Vale Football Club and then distributed through our network of staff, volunteers and local businesses who are collaborating with us to a make difference in the city.”

The Hubb Foundation is planning to send out 5,000 meals over the Easter holiday, with the support of JCB.
Meanwhile, India is currently in national lockdown until April 14th and tens of thousands of the country’s 45 million migrant workers have been heading back to their villages after losing their jobs as businesses in the cities were forced to shut temporarily.

Thousands of migrant workers are also choosing to remain in the places where they work but with no income, they have no means to buy food.

To help alleviate the harrowing situation, JCB is providing food parcels to the most vulnerable in the areas around its factories. The food being distributed includes a vegetable curry, rice, green vegetables and chapatis and provides a meal of 1,000 calories. A team of JCB volunteers is working with local authorities to ensure the aid reaches the most vulnerable in society.

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Saul Wordsworth is deputy editor of the iVT brand - which includes digital and print editions of a quarterly magazine and Off-Highway Annual, as well as ivtinternational.com. He is a keen cyclist and lives in north London.

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