Volvo CE marks 60 years of live demos


Volvo Construction Equipment has marked 60 years of live machinery demonstrations with the reopening of its Customer Center.

It is possible for the entire range of machines on the company’s lineup to be showcased practically at the recently-renovated facility in Eskilstuna, Sweden, the town where the OEM first emerged in 1832.

The first live demo for customers held by the company was in 1958 and in June this year, Volvo CE saw 5,000 visitors visit the 75 hectare center that houses more than 80 machines. One of the most popular models at the Customer Center this summer has been the new 100-ton Volvo R100E rigid hauler.

“The R100E is the new flagship product designed, built and distributed from the Volvo rigid hauler facility in Motherwell, UK, which has over 65 years of rigid hauler expertise. It’s a completely new machine that delivers stability, a long service life, high profitability, durability and comfort. And moreover, it’s quick and simple to operate and maintain,” said Paul Douglas, Volvo CE’s vice president of rigid haulers.

Volvo’s special applications solutions have also attracted a lot of attention from visitors. At Intermat Paris, Volvo CE launched a new multi-demolition boom on the EC380E HR (high reach) excavator for Europe and North America. Many visitors to the Customer Center have been interested in learning how this extension boom would enable them to use heavier tools with their demolition digging boom set.

Peter Lam, product manager for excavators within Volvo CE Sales Region EMEA, said, “In the straight position, the multi demolition boom provides an industry-best tool weight capacity of 4.3t at 15.2m – still with a 360° working range. What is also exciting about this new boom is that it can be configured for double bending.

“This greater flexibility means that operators can work deeper and closer to the machine underground. Overall, the new multi demolition boom for the EC380E HR high-reach excavator offers customers greater versatility for a faster return on their investment.”

Customers have also used their visit to Eskilstuna this summer to learn more about Volvo Co-Pilot, which delivers real-time machine data to a screen in the cab, helping operators to boost their productivity, efficiency and safety.

Volvo CE marks 60 years of live demos

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James joined the Industrial Vehicle Technology International team in 2017. Previously he was Assistant Editor on an engineering title for several years and has worked for various other trade magazines before that. James is happily married and has a young daughter and son who keep him busy.

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