The organisers of Agritechnica 2019, DLG (German Agricultural Society) commissioned Wissler & Partner Trade Fair Marketing to conduct a representative survey of exhibitors at this year’s event. All exhibitor booths from the 1,107 exhibitors were included in the survey.
Overall result of participation in Agritechnica 2019:
| 88 % | of exhibitors reported a positive overall result of their participation at the end of the Exhibition | (2017: 89 %) |
| See detailed breakdown of the answers of the exhibitor survey: | ||
| 65 % reported the result was very good or good | (71 %) | |
| 23 % reported the result was satisfactory | (18 %) | |
| 8 % | reported the result was less satisfactory or bad | (7 %) |
| 4 % | did not specify the result | (4 %) |
Assessment of the number of visitors:
| 79 % | of exhibitors had very numerous, numerous or satisfactory numbers of visitors to their booth. | (2017: 82 %) |
Assessment of the quality of visitors:
| 84 % | of exhibitors rated the professional quality of the visitors as very good, good or satisfactory. | (2017: 85 %) |
Contact with new customers:
| 77 % | of exhibitors reported contact with new customers during the Agritechnica 2019 | (2017: 79 %) |
| 49 % of exhibitors reported numerous contacts with new customers | (2017: 51 %) |
Contact with visitors from Germany:
| 79 % | of exhibitors commented positively on their contact with visitors from Germany | (2017: 80 %) |
Contacts with visitors from outside Germany:
| 77 % | of exhibitors commented positively on their contacts with visitors from other European countries | (2017: 79 %) |
| 55 % | of exhibitors commented positively on their contacts with visitors from countries outside Europe | (2017: 55 %) |
Expectations for business resulting from the trade fair:
| 75 % | of exhibitors rated the after-sales prospects for the fair as positive | (2017: 80 %) |
| 45 % rated these prospects as very good or good | (51 %) | |
| 32 % rated these prospects as satisfactory | (29 %) |
