John Deere partners with BMW Designworks


For the design of the new 7 and 8R tractors John Deere worked BMW Designworks in California. It started with a simple stroke of a pen. From there the pen sketches were converted into digital design data then refined with the aid of CAD before the first 3D models emerged.


About Author


Saul Wordsworth is deputy editor of the iVT brand - which includes digital and print editions of a quarterly magazine and Off-Highway Annual, as well as He is a keen cyclist and lives in north London.

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