ITA announces record-breaking 2015 North American forklift sales


The lift-truck market in North America is at an all-time record high in the material handling industry. Total retail orders in all classes, excluding exports, totaled 225,534 units in 2015. It is the first year lift-truck sales have passed the industry’s pre-recession level of 215,000 units in 2006.

“After a slow and steady recovery from the recession, the North American lift-truck industry is healthy and strong,” said Brett Wood, president and CEO of Toyota Material Handling North America and ITA Chairman of the Board (pictured).

“We hope more skilled professionals see our growth and realize the many opportunities available for an exciting career in the material handling industry and specifically the lift-truck industry.”

Breaking down the results, the number of electric lift-trucks sold in 2015 was 141,846 units and the number of engine-powered lift-trucks sold was 83,688 units. Electric lift-trucks increased over 8% compared to the previous year and now represent over 63% of all lift-trucks sold in North America. The mix is now 63.4% electric lift-trucks and 36.6% engine-powered lift-trucks.

“An increase in electric lift-truck sales is due to several reasons including the emphasis on reduced emissions in many work environments” said Brian Feehan, president of the Industrial Truck Association. “From a global perspective, overall world lift-truck sales in 2015 were over 1,000,000 units with North America being one of the largest markets for lift-trucks.”

ITA is the voice of the manufacturers of powered industrial trucks and its suppliers. Publicly available data can also be found in the Marketing Intelligence section of ITA’s website at

February 19, 2016

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About Author


Tom Stone is Editor of the iVT brand – which includes digital and print editions of a quarterly magazine and the Advanced Lift-truck supplement, as well as, which is updated daily. Tom has met and interviewed some of the world's leading industrial vehicle OEM presidents, CEOs and MDs, and takes great pride in cementing iVT's place as the leading forum for debate within the industry, a reputation that his been built up over the brand's 25-year history.

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