Bobcat opens clever spare parts center


Bobcat is enhancing customer service for Europe, the Middle East and Africa (EMEA) with the opening of a state-of-the-art spare parts distribution center in Halle, Germany.

The facility uses advanced warehousing and sorting technology to provide a fast delivery of spare parts and other components to its 180 dealers and customers across the 75 EMEA countries.

Located close to Leipzig Airport, the new 43,000m² Bobcat Aftermarket Service Center covers an area equivalent to 14 full-sized football pitches. More than 150,000 different spare parts and components are stocked in the new center. These are delivered from Bobcat factories (in the USA and Europe) and certified suppliers from around the world and made available directly to dealers and their customers in EMEA.

Paulo Florindo, EMEA aftermarket senior director, Doosan Bobcat EMEA, said, “With the high investment in the new distribution center, we are also very clearly committed to EMEA as a region. The new center will enable us to supply our customers even faster and more flexibly with everything they need. With 130 new jobs created, we are confident we will provide the best service.

“The new distribution center is another step in enhancing our customer service. The high availability of original spare parts guarantees customers a fast delivery of required products and the least possible downtime. We will continue to work on improving our customer service, because customer satisfaction is our greatest asset, which together with our high product quality forms the basis for our success.”

Customer perspective
Johannes Vlach, managing director of Marep, a Bobcat dealer in Northern Germany, said, “We have been Bobcat dealers for over 10 years now and have most of the parts we need in our warehouse. But sometimes it happens that two or three customers simultaneously register their machines for the same day for review and so it is good that we can order parts from the warehouse in Halle overnight by express, in order to have them the next morning, to continue the work needed as usual.”

Alessandra Silvagni, marketing and communications manager at DMO, a Bobcat dealer in Northern Italy, said, “Thanks to the continuous support of the Bobcat aftermarket team, we have grown as a company, but above all we have been able to create a loyal and stable customer base. By improving the timing of parts delivery, which today we are able to provide in 24 hours, we have met the ever-increasing needs of our customers.”


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James joined the Industrial Vehicle Technology International team in 2017. Previously he was Assistant Editor on an engineering title for several years and has worked for various other trade magazines before that. James is happily married and has a young daughter and son who keep him busy.

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