Rokbak articulated haulers used to be known as Terex Trucks, but a rebranding exercise that was completed 18 months ago forged a new identity. However, the pandemic meant that it is only recently that the public has been able to see the new vehicles. Here MD Paul Douglas tells iVT about his excitement at bringing Rokbak to the US market at ConExpo 2023.
CONEXPO VIDEO: Rokbak MD on why he’s enjoying the brand’s first trip to Vegas
By Tom Stone
Tom Stone
Tom Stone is Editor of the iVT brand – which includes digital and print editions of a quarterly magazine and the Advanced Lift-truck supplement, as well as ivtinternational.com, which is updated daily. Tom has met and interviewed some of the world's leading industrial vehicle OEM presidents, CEOs and MDs, and takes great pride in cementing iVT's place as the leading forum for debate within the industry, a reputation that his been built up over the brand's 25-year history.