BKT preaches resilience and looks to future


Tire manufacturer BKT is keeping a positive attitude, with its priority on maintaining staff safety, minimising risk and remaining resolute.

“This situation is trying for all of us, but resilience is one of the fundamental values of our company,” said Lucia Salmaso, CEO BKT Europe. “This is why we look strongly towards the future, with a deep sense of responsibility”.

The Group is currently organising its internal and external processes so that business can resume as soon as possible. The supply chain team remains active, in constant contact with the suppliers of raw material, in order that the manufacturing can also resume and not waste any time.

The headquarters, as well as the manufacturing facilities of BKT in India — where the government has declared a lockdown as a means to contain the virus and save the lives of the citizens — will remain closed until 14th of April 2020. The customer service and sales support are available in smart working, a modality which the Group activated before it became mandatory.

BKT Europe on the other hand — which includes logistics, technical assistance, marketing, customer service and sales support — has been available in smart working since the end of February and its usual activities remain unchanged. The headquarters located in Seregno, Northern Italy, are in contact with the European Original Equipment customers, managing each situation on a case per case basis, within the most punctual timeframes possible.

“We are experiencing a truly terrible time and we are hoping with all our hearts that it will pass very soon”, said Salmaso. “We are making the most of this time and are collecting energy and ideas in order to be ready and more competitive when things get back to normal. This emergency situation has given us the opportunity to think about the future and be creative, with the clear understanding that, in these times, the absolute priority remains the safety of our staff and the implementation of measures to contain the risks. Strength and resilience are among our most important values and this is why, I believe that we – together with all those who work with us – will get through this.”

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Saul Wordsworth is deputy editor of the iVT brand - which includes digital and print editions of a quarterly magazine and Off-Highway Annual, as well as ivtinternational.com. He is a keen cyclist and lives in north London.

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