Zetor expands into Vietnam

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Tractor manufacturer Zetor has expanded its business in to Southeast Asia as it begins supplying its products to Vietnamese farmers.

The manufacturer has formed a relationship with the Goldmax company that will see the supply of the Major, Proxima, Forterra and Crystal ranges. This followed a presentation to local Vietnamese farmers at the livestock and animal feed industry exhibition Ildex, which took place in Ho Chi Minh city in March this year.

Farming is one of the Southeast Asian country’s largest industries. It is big producer of rice, coffee, cotton, natural rubber and sugar cane, and nearly 60% of inhabitants are active in farming, fishing or forestry.

Robert Harman, director, Zetor India, said, “Into the territory, Zetor is going to export tractors of the Major, Proxima, Forterra, and even Crystal ranges. The advantage of a complex product offer and our good name in Vietnam opened the door to negotiations about cooperation. The first tractors shall be exported to the territory in April.”

Over 3,000 tractors are sold in the country, mainly in the 80hp-100hp power range and Zetor will initially export fewer than 100 tractors to Vietnam, with the potential to expand the cooperation. The Vietnamese partner will cover the sales of new tractors, spare parts and servicing.

From 1960 to 1980, Zetor delivered approximately 2,000 tractors to the country, which were used mostly in paddy fields.

Lukáš Krejčíř, finance director at Zetor, said, “It is a long-term target of the company to strengthen our positions mainly on the markets of Western Europe and North America. However, we also pay close attention to other territories, most importantly in South America, East Africa, Near East, Southeast Asia, Australia and New Zealand.”

April 6, 2018

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James joined the Industrial Vehicle Technology International team in 2017. Previously he was Assistant Editor on an engineering title for several years and has worked for various other trade magazines before that. James is happily married and has a young daughter who keeps him busy.

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