John Deere rewards fuel efficiency

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As of 1 November 2016, new owners of John Deere 7310R tractors are eligible to participate in a program that rewards customers financially for fuel-efficient driving on the road.

The Fuel Guarantee Program is designed to offer a special incentive to customers for limiting or even reducing the fuel consumption of their tractor in transport mode. It applies to any new 7310R model ordered by April 30, 2017.

“As approximately 50% of the cost of ownership is spent on fuel, we want to encourage customers to proactively monitor their tractor’s fuel consumption,” said Chris Wigger, Deere’s Region 2 vice president sales and marketing.

“The capabilities of JDLink and our network of specialist dealers will enable operators to track their machine usage and fuel efficiency when in transport mode. This is one of the key benefits of our FarmSight precision farming approach.”

Once the customer signs up to the program, they and their supplying dealer will use JDLink to record the tractor’s actual fuel consumption in transport mode during the first full year of ownership. If the total fuel consumption has exceeded the John Deere target level, customers will be refunded by the company.

If the tractor consumes less than the targeted amount, owners of more efficient machines will still be rewarded, as they will be reimbursed twice the price per liter saved. Depending on the amount of transport work carried out through the year, this could mean a cash refund worth up to four figures.

John Deere takes its responsibility to the environment very seriously. Combined with the lower fuel consumption of 7R Series tractors, the new Fuel Guarantee Program is aiming to make a significant contribution to reducing emissions – which is good news for the environment.

October 28, 2016

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Tom is editor of ivtinternational.com and iVT magazine. During his 20 year career in journalism Tom has worked for a diverse range of titles including Men's Health and Cosmopolitan. He also edits iVT's UKi Media & Events stablemate Traffic Technology International.

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