AGCO will exhibit new equipment and innovations from its Fendt and Massey Ferguson brands at the World Ag Expo in Tulare, California on 10-12 February.
“World Ag Expo is an ideal opportunity for AGCO to connect with attendees, and we’re proud to showcase our brands’ innovations and commitment to farmers,” says Mike Long, AGCO vice president, marketing. “We’re especially excited for farmers to learn more about our most innovative solutions, including electric tractors, 2026 AE50 award-winners and built-in warranty programs.”
The Fendt exhibit will be highlighted by the North American debut of the Fendt e100 Vario. This compact, battery-powered tractor is designed for high efficiency and resource conservation, featuring an electric drive that supports both traditional and electrified attachments. With the ability to fully charge in under five hours, the e100 Vario is practical for diverse applications, from farming to municipal tasks.
Fendt will also showcase existing equipment lines, such as the Fendt 1000 Vario Gen4, a fixed-frame tractor; the Fendt 200 V/F/P Vario, tailored for vineyards, fruit plantations and special crops; and the Fendt Rogator 900 Series applicator, what the OEM says is the industry’s only rear boom applicator with two-height adjustable clearance.
Massey Ferguson will highlight its newest advancements featuring technology solutions like PTx FarmEngage fleet and farm management. The display will feature the MF 9S tractor, the Massey Ferguson compact utility product line up and Hesston by Massey Ferguson hay equipment line.
Image: AGCO
