Tadano is increasing its reach in the lifting equipment industry following the completion of its purchase of the Demag Mobile Cranes business.
Announced in an open letter to customers of the acquired group, Tadano’s president and CEO Koichi Tadano confirmed the deal had been finalized.
Reassuring Demag customers that the company will ‘work tirelessly’ to ensure their lifting needs will be continued to be met with safe and efficient equipment.
He said, “The Tadano Group’s long-term goal is to become the global leader in the lifting equipment industry, and the Demag Mobile Cranes acquisition is one vital step toward achieving that goal.
“Demag has long produced some of the world’s finest mobile cranes. Every dedicated Demag stakeholder – customers, distributors, suppliers, etc. – infuses the company with great value.
“This change serves as an opportunity to combine our strength to better serve your lifting business. We will leverage synergies between Tadano Ltd., Tadano Faun GmbH (TFG), and Demag throughout the value chain, including crane design, procurement, production, and sales support, to further benefit you.”
Confirming that apart from a change in the ending of Demag sales, service and parts staff email addresses from @terex.com to @tadano.com, Tadano said that customers would not notice any change.
He said, “Demag’s transition into the Tadano Group will be seamless, and our customers can expect that they will be able to carry out business as usual – right from the very start. For the most part you will continue to work with the same Demag sales, service and parts contacts as you have up until now. As our journey with Demag begins, we are committed to providing you with a seamless transition, so you can get on with your important business, smoothly and successfully.”