John Deere and Wacker Neuson unite for Asia-Pacific

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John Deere and Wacker Neuson are to join forces in a bid to increase excavator sales in the Asia-Pacific region.

The agreement will see John Deere Construction & Forestry work with Wacker Neuson to build up sales of mini- and compact excavators in key growth markets, particularly China, Australia and other countries in Southeast Asia.

Covering Wacker Neuson machines specially developed for Asia-Pacific market requirements in the range of 1.7 tons to 7.5 tons, the excavators will predominantly be manufactured in Pinghu, China. The vehicles will be marketed under the John Deere brand via existing dealer networks.

“We are excited about this long-term cooperation with John Deere in the Asia-Pacific region. Expanding our sales channels in the region will greatly improve the capacity utilization of our new production site in China and help us leverage economies of scale,” said Martin Lehner, CEO of Wacker Neuson.

“We regard John Deere as a valued partner and we already have a fruitful relationship in the distribution of agricultural equipment.”

Partnership extended
Since August 2017, Kramer-brand all-wheel drive wheel loaders, tele-wheel loaders and telescopic handlers have been distributed via John Deere’s dealer network. The partnership for agricultural equipment covers Europe, the Commonwealth of Independent States, North Africa and the Middle East.

David Thorne, senior vice president, sales and marketing, John Deere Construction and Forestry, said, “In Wacker Neuson, we are entering a strategic partnership with an experienced and very successful manufacturer of mini and compact excavators. Their innovative and strongly customer-oriented products will help us to further develop our market position in the Asia-Pacific region.”

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James joined the Industrial Vehicle Technology International team in 2017. Previously he was Assistant Editor on an engineering title for several years and has worked for various other trade magazines before that. James is happily married and has a young daughter who keeps him busy.

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