Kion North America hosts dealer meeting, launches new brand

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More than 140 attendees, representing 90% of its dealer network, were in attendance at Kion North America Corporation’s first large-scale meeting since the company changed its name from Linde Material Handling North America at the start of this year. 

Over the course of two and a half days, Kion North America shared its long-term strategy, unveiled new sales and marketing tools, and showcased the largest number of new products to be unveiled at the same time in the company’s history. 

Among the new products was Linde’s new Series 1411 heavy truck. Equipped with a torque converter, this Class V diesel-powered forklift has a load capacity of up to 40,000 lb and is perfectly suited for heavy manufacturing, lumber, ports and terminals, precast and concrete, steel/aluminum and oil/gas applications. 

Additionally, Kion North America launched Baoli, a forklift brand entirely new to the North American marketplace. Kion Baoli Forklift Co is the international, highly competitive material handling manufacturer for the economy segment. 

The first model to be introduced is the Class V Baoli D+ Series Model KBG25, which is now available for purchase. This model features a load capacity of 5,500 lb and a Nissan IMPCO K25 LPG engine. Additional Baoli models are currently being developed specifically for the North American market and will be released over the next several years. 

Designed to meet the needs of the economy segment of the US market, these budget forklifts are manufactured in a state-of-the-art facility in Jiangsu province, the largest economic region in China. 

The forklift manufacturing process is completed with extensive quality assurance testing of all functions to ensure the highest level of reliability is met according to US standards prior to each new forklift truck being delivered. 

Kion NA is distributing and supporting the Baoli range to complement the extensive world-renowned Linde range of warehouse, electric counterbalance and internal combustion products, and are sold through its nationwide distribution network. 

The company already has a dedicated team in place specifically to manage the Baoli brand that will be responsible for sales, product management, marketing and product support. By providing all product support, as well as standardized services tailored specifically to the North American market from its headquarters in Summerville, South Carolina, excellent aftersales handling is assured.

November 6, 2015

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Tom is editor of ivtinternational.com and iVT magazine. During his 20 year career in journalism Tom has worked for a diverse range of titles including Men's Health and Cosmopolitan. He also edits iVT's UKi Media & Events stablemate Traffic Technology International.

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