Crown opens new parts, service, demonstration and sales center in China


Crown Equipment Corporation, one of the world’s largest material handling companies, is expanding in Shanghai with a new facility to support growing customer needs in the region.

The facility includes space for extensive new equipment inventory, a parts distribution center, a training facility for mainland China, a technology demonstration center as well as local sales, parts and customer service operations for the Shanghai area.

“The new location is vital to support our customers’ evolving needs in China,” said Tom Kieffer, managing director of commercial operations, Crown Equipment. “Our goal is to become the first choice of our customers, which requires that we have outstanding parts and truck availability to provide excellent customer support. Our new facility provides the expansion needed to achieve this goal.”

The facility’s technology demonstration center is designed to help customers make informed purchasing decisions when it comes to advanced material handling equipment and technology needed to increase the productivity of their operations.

The center will showcase the latest forklifts and technology from Crown, including the QuickPick Remote order picking system that uses automated truck navigation technologies to reduce low-level order picking walk steps, and Crown’s InfoLink wireless operator and fleet management system.

Along with having access to a complete selection of Crown’s award-winning forklifts and Integrity Parts and Service System, customers can take advantage of Crown’s Demonstrated Performance Training programs that offer a comprehensive range of forklift training formats for operators, supervisors, trainers, technicians and pedestrians.

June 2, 2017

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Tom Stone is Editor of the iVT brand – which includes digital and print editions of a quarterly magazine and the Advanced Lift-truck supplement, as well as, which is updated daily. Tom has met and interviewed some of the world's leading industrial vehicle OEM presidents, CEOs and MDs, and takes great pride in cementing iVT's place as the leading forum for debate within the industry, a reputation that his been built up over the brand's 25-year history.

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