Sustainability Zone focal point for materials handling event

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A ground-breaking Sustainability Zone will be one of the highlights at this year’s International Materials Handling Exhibition (IMHX 2022), when the UK logistics industry’s flagship event returns to the NEC, Birmingham, this September. 
Brand new for 2022, the IMHX Sustainability Zone will combine physical displays, augmented reality, and virtual reality demonstrations to give visitors a ‘deep dive’ into the many steps that companies operating in the supply chain space can take to make sure they perform as sustainably as possible.  
The Sustainability Zone, delivered in partnership with SEC Storage, will be set across 300 square metres and will allow visitors to take away everything they need to develop an effective sustainability policy or benchmark their existing strategy against examples from some of the most successful companies in the industry. 
IMHX 2022 Group Director, Rob Fisher, comments, “Sustainability has emerged as a strategic imperative. Consumers increasingly show a preference for brands and products with authentic sustainability credentials and, as a result, more companies will only deal with businesses that share their sustainability values and don’t treat the issue as another marketing veneer.” 
 Harry Watts, Managing Director of SEC Storage, says: “Sustainability is the new frontier on which companies must compete and it is going to have a significant impact on every business’s long-term viability. Increasingly we will see that a positive approach to social and environmental issues brings financial reward, so ‘doing good’ will have a direct impact on a company’s ability to do well. 
“It is no longer enough to ‘green wash’ your company’s environmental performance or treat issues such as diversity and inclusion in the workplace as another box ticking exercise. Companies that neglect the important role that sustainability is starting to play across the commercial world will struggle in the same way that many retailers were left behind or went out of business altogether because they failed to recognise how the emergence of internet shopping was going to affect their business model until it was too late.” 
By taking a holistic approach, the zone will provide visitors with an insight into an array of adoptable sustainable initiatives. Interactive augmented reality features will complement physical displays, while virtual reality will be used to allow visitors to ‘travel through a portal’ and bring different sustainable solutions to life. 
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Saul Wordsworth is deputy editor of the iVT brand - which includes digital and print editions of a quarterly magazine and Off-Highway Annual, as well as ivtinternational.com. He is a keen cyclist and lives in north London.

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