Doosan Bobcat targets MEA at Intermat

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The Middle East and Africa region will be the subject of much of Doosan Bobcat’s attention at Intermat this year.

The company has revealed that its allocated section of the outside demonstration area at the event in Paris, France, will specifically target the two markets.

In addition to the loaders, excavators, telehandlers and attachments that Doosan Bobcat already sells to the Middle East and Africa (MEA) region, the company will also be presenting its new B730 backhoe loader.

One of four models, the B7 range of backhoe loaders offers a choice of different specifications for diverse applications in construction, utility, rental, roadworks, demolition, excavation, landscaping and agriculture.

All four models are powered by a Perkins 1104C-44T 4.4 l engine with direct fuel injection and a best-in-class output of 74.5kW (100hp) of power at 2,200rpm and maximum torque of 408Nm at 1,350rpm.

Gaby Rhayem, regional director for Middle East and Africa for Doosan Bobcat, said, “There is a definite MEA theme to our stand at Intermat this year. Both Bobcat and DPP will have dedicated areas for MEA dealers and customers. For the first time we will be showing Bobcat and DPP machines designed only for sale in the MEA region.

“Our Bobcat and DPP dealers have invited many customers from MEA to attend the event, and we will be there to dedicate time to them inside and at the demo area outside.”

Intermat 2018 is taking place on April 23-28 at the Paris Nord Villepinte exhibition center.

March 29, 2018

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James joined the Industrial Vehicle Technology International team in 2017. Previously he was Assistant Editor on an engineering title for several years and has worked for various other trade magazines before that. James is happily married and has a young daughter who keeps him busy.

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