John Deere pulls out of Agritechnica


After extensive consideration John Deere has pulled out of this year’s Agritechnica, due to held in Hanover this November.

“Despite numerous controlling measures, such as business restrictions, lockdowns and event cancellations, the pandemic has not yet been sustainably brought under control,” said Alejandro Sáyago, vice president, sales and marketing, John Deere Region Two. “The future remains uncertain with virus mutations and the slow progress of vaccination. As such an adequate protection of the world’s population cannot yet be ensured, which would be an essential prerequisite for participation in an international trade fair.”

As such John Deere has pledged €250,000 to Covid-19 research as the Medical University of Hanover.

“We regret this decision, but we can already assure all stakeholders that John Deere is committed to support future agricultural trade shows,″ said Andreas Jess, director marketing, John Deere Region Two. “Within the coming months, the most important thing will be to get the pandemic under control.”



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Saul Wordsworth is deputy editor of the iVT brand - which includes digital and print editions of a quarterly magazine and Off-Highway Annual, as well as He is a keen cyclist and lives in north London.

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