MAJOR LAUNCH: Bobcat announces huge range of new vehicles and services


Bobcat today (21 October 2020) announced the launch of new vehicles, innovative customer solutions and also that it is entering new markets, in a huge virtual launch event under its new tagline – Next is Now.

The company is not just aiming to be the global leader in compact construction equipment; the goal is to “lead the entire compact equipment industry”. That means a wider product line, more frequent product updates and innovative designs and technologies that will force competitors to play catch-up.

“Inspired by the Next is Now philosophy, Bobcat is launching an unprecedented number of new products and product categories,” said Roy Haaker, sales and marketing VP for Doosan Bobcat EMEA. “In this first phase, Bobcat is making launches in 12 different categories and covering 48 products in total. As well as the product categories below, which will enter the market with immediate effect or very shortly, Bobcat is presenting new technology, showing the industry where it will be heading now and in the future.”

New vehicles have been launched in four main ranges: R-Series Skid-Steer and Compact Track Loaders; R2-Series 5-6 tonne Mini-Excavators; Compact Wheel Loaders and Small Articulated Loaders; New Light Compaction Range

The new R-series T66 on demolition duty

New R-Series Stage V compact loaders

The new R-Series machines are the result of the most significant redesign of Bobcat compact loaders in 60 years and the company will begin deliveries of the machines in October 2020. Bobcat is launching the company’s new R-Series Stage V compliant compact loaders comprising the S66 and S76 skid-steer loaders and the T66 and T76 compact track loaders.

The new loaders feature a variety of performance, comfort and visibility enhancements to help provide customers with increased productivity. As a result, many previous options are now built into the new R-Series loaders as standard features.

Completely redesigned from the ground up with a focus on quality, reliability, durability and first-class comfort, the new R-Series loaders represent the next stage in the evolution of the compact equipment industry.

R2 Series excavators

New R2-Series 5-6 tonne mini-excavators

Bobcat is also launching the company’s new R2-Series generation of 5-6 tonne Stage V compliant mini-excavators – the new E50z, E55z and E60 models. All these models offer a best-in-class mix of high performance, superb stability and smooth controllability of the working functions. Delivery of Bobcat’s R2-Series excavators will begin in early 2021.

The E50z zero house swing (ZHS) model is the entry point to this new family of 5-6 tonne high productivity excavators. The E55z is a premium comfort and high performance ZHS machine offering outstanding stability. The new E60 is the flagship conventional swing model, featuring a more powerful engine, a larger cab and other new unique features.

Bobcat enters the wheel loader market

To expand the company’s loader product portfolio and to strengthen the company’s position as the world leader in compact equipment, Bobcat is entering the European wheel loader market for compact wheel loaders (CWLs) and small articulated loaders (SALs).

The company is expanding its loader portfolio to provide customers with more choice of Bobcat products, with optimized characteristics for specific applications in construction, rental, agriculture, landscaping, road works, material handling and many other industries.

Bobcat compact wheel loader

Bobcat is entering the CWL market with two models: the L65 and L85. Designed and built by Bobcat at the company’s campus in Dobris in the Czech Republic, the L65 and L85 CWLs set a new market-leading performance benchmark in construction and rental markets.

Bobcat is also entering the SAL market with two models, the L23 and L28, designed and built by the company in Bismarck in North Dakota, USA. With the new Bobcat SALs, the traditional attributes of high performance in a compact size, agility and versatility are now complemented by a light touch on the ground and increased lift capacity for lower weight machines.

Bobcat launches new light compaction range

Compaction applications are a required part of numerous industries, and no construction site is complete without a soil and asphalt compactor. As a result, Bobcat is expanding its product portfolio further to offer a full range of light compaction machinery, developed in collaboration with the Ammann Group.

The new Bobcat Light Compaction Range covers seven different product families and 37 models in total, to meet work requirements on almost any construction job site. Bobcat light compaction machines offer maximum performance, while not compromising on comfort, safety and simplicity of use. The Bobcat Light Compaction Range includes trench rollers and tandem rollers, as well as handheld machinery.

New Bobcat innovations and technologies

The future is not just more powerful, it is digital and connected. Bobcat is pushing into this space to connect people and machines in new and innovative ways. These technologies are in a concept stage of development or already being prepared to enter the market. This will allow dealers to better serve customers and help operators work more efficiently, more safely and in ways they never dreamed possible. Bobcat is working on bridging the gap between the operator and machine by testing and adopting different technologies that people use every day with the goal of making the job site a smarter place.

Bobcat MaxControl Remote Operation is a new technology providing convenient, easily accessible remote-control operation using an app on a smartphone. With Bobcat MaxControl remote operation, two-person jobs become single-worker tasks. Operators can tackle simple, everyday tasks such as opening and closing gates or loading bales in shorter time and with a smaller crew. It is compatible with compact loaders with Selectable Joystick Controls (iOS only) dating as far as back as 2004.

Bobcat is looking to make MaxControl a simple modular solution, with one hardware box for the groundwork, laying the foundation for other features. Remote operation is the first feature within Bobcat MaxControl and the company is looking to add more features in the future.

These include the Object Avoidance Feature – Bobcat is testing solutions that help a machine realize a known object based on images taken in augmented reality mode and prevent the machine from colliding with that object.

With the Semi-autonomous Feature, the company is working on automating some repetitive tasks which require little to no personnel to perform, to make the job site more productive and safer.

As job sites change by type, size or location, another new technology Bobcat is working on is Features On Demand for selected compact loaders. This technology enables customers to explore hardware and software features embedded on their machine. These can be activated and purchased at any time in the future. Initially these features will be enabled by the dealer but in the future customers will be able to enable them and many more features using a subscription platform.

Vijayshekhar Nerva, innovation and acceleration lead, Doosan Bobcat EMEA, added: “We are working with leading companies and exploring far reaching technologies for use on our equipment. To make work at the job site more productive, safer, environmentally friendly and cost effective.”

iVT will bring you more details of the new vehicles in the coming days and weeks


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Tom Stone is Editor of the iVT brand – which includes digital and print editions of a quarterly magazine and the Advanced Lift-truck supplement, as well as, which is updated daily. Tom has met and interviewed some of the world's leading industrial vehicle OEM presidents, CEOs and MDs, and takes great pride in cementing iVT's place as the leading forum for debate within the industry, a reputation that his been built up over the brand's 25-year history.

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