Kramer-Werke, a member of the Wacker Neuson Group, and Claas, headquartered in Harsewinkel, Germany, have reached a mutual agreement to terminate their strategic alliance in the area of agricultural telescopic handlers as of 2018. Customers are assured of the long-term availability of services and spare parts even after the collaboration has ended.
“We have been working together for a decade now. The decision to end this collaboration was not easy for either party. However, the move will enable both companies to adapt their individual corporate strategies to dynamic market trends and capitalize on market opportunities. We are grateful to Claas for the many years of great collaboration,” explains Cem Peksaglam, CEO of the Wacker Neuson Group.
Kramer-Werke has been developing and manufacturing high-quality agricultural telescopic handlers for Claas at its site in Pfullendorf, Germany, since 2005. Claas distributes the machines worldwide under the Claas Scorpion brand. The Wacker Neuson Group markets these telescopic handlers in the construction sector via its own sales organizations under the Kramer and Wacker Neuson brands.
From 2018 onward, the two partners will be operating independently in these telescopic handler markets. The strategic alliance will continue until this time. On termination of the alliance, the Wacker Neuson Group plans to continue to execute its successful sales strategies and does not expect any significant impact on Group revenue and earnings.
The agricultural sector is already a key strategic market for the Wacker Neuson Group and will increase in importance. The Group already has a strong position in the agricultural wheeled loader and telescopic handler segment through its Weidemann brand, which has a long tradition in the sector. In the future, the group aims to strengthen the Weidemann brand by expanding the portfolio to include high-quality telehandlers with lifting heights of over six meters. This will also enable the Kramer brand to offer its sales partners and customers an even more attractive and extensive range of wheeled loaders and telescopic handlers under its green agricultural line.
June 25, 2015