Agritechnica 2019 deemed “outstanding” success


After a week of activity and excitement Agritechnica 2019 finally closed its doors last week. With 2,820 exhibitors and 450,000 visitors – more than 130,000 of them from outside Germany – the event was deemed a resounding success by the organisers.

“Agritechnica has once again impressively demonstrated its outstanding position as the world’s leading trade fair for agricultural technology,” said Dr. Reinhard Grandke, CEO of the DLG. “The guiding theme ‘Global Farming – Local Responsibility’ focused on the current challenges of agriculture, such as increasing productivity and protection of the climate, environment and resources worldwide. The exhibitors presented innovative solutions for future questions of the industry and society. Agritechnica 2019 showed implementation strategies for the local challenges of the world’s agricultural regions. New methods, driven by digitisation, automation and robotics, are the greatest trend setters here.”

Number of visitors continues to be at a high level
450,000 visitors (including estimates for the last day) emphasise the appeal of Agritechnica worldwide. With 30 percent international professional visitors, it is the global meeting place of the farming community. The visitors were very satisfied with the exhibition programme of Agritechnica, as the survey results indicate.

320,000 visitors from Germany
The survey among the visitors shows that farmers, contractors and machinery rings from all regions were extremely well represented with an estimated 320,000 visitors. German farmers used Agritechnica to discuss the perspectives for their farming operations under, for them, currently uncertain basic conditions, to decide on future strategies and to prepare investments.

Record for international visitors
More than 130,000 visitors came from 152 countries, most of them from the Netherlands, Denmark, Austria, Italy and Russia, followed by Switzerland, France and United Kingdom. The trade fair saw an above-average growth in the number of visitors from Russia, Italy, Poland, Ukraine and the US. The interest of international politics in Agritechnica has significantly increased. For example, numerous ministers and trade delegations from around the world gathered information on future strategies for agriculture at Agritechnica.

Share of foreign exhibitors grew to over 60 percent
2,820 companies from 53 countries, including the world’s leading manufacturers, showed a complete range of tractors, machines, implements, spare parts and accessories. The share from outside Germany once again increased to 62 percent. Agritechnica is internationally the No. 1 platform for innovations. It opens up access to the international markets.

Successful premiere of “International Farmers‘ Day”
The “International Farmers’ Day”  celebrated its successful premiere at Agritechnica 2019. This year the focus was on the two agricultural nations France and United Kingdom. The custom tailored information and discussion programme attracted over 11,000 visitors from these countries (+30 percent).

Investment confidence continues to be high
Despite varying basic conditions, the mood in the industry was optimistic. This is also reflected in the high basic investment confidence. As shown by the visitor survey, two-thirds of the farmers, contractors and machinery rings surveyed intend to invest in the next two years.

Systems & Components: Keen interest in guiding theme “Assisted Farming” and new innovation competition
Assistance systems for agricultural machines and interaction with the upstream and downstream areas, as well as alternative fuels and electrification in the hybrid combination were at the thematic focus of the exhibitors from the supplier industry. Over 700 companies presented the latest solutions from components to machines. The innovative power of this industry was impressively presented with the new “Systems & Components Trophy”.

DLG Specials combines environmental protection and high-tech – central meeting point of science and practice
At the DLG Special “Protecting Yield and Nature”, solutions for current topics captivated both visitors and representatives of the media. The Special “Acre of Knowledge” organised together with the FAO (Food and Agriculture Organisation of the United Nations) showed visitors, among other things with video conferences, possibilities for large- and small-scale agriculture on various continents to benefit from innovative technology.

DLG-AgrifutureLab: Hotbed for inventive spirit
For the first time, Agritechnica bundled the international agricultural start-up scene in the “DLG-AgrifutureLab”, giving company founders the opportunity to present their new business ideas and find investors. Innovative ideas also find faster access to the market and give new momentum to the entire industry.

LAND.TECHNIK-AgEng conference at the Agritechnica: Network node for engineers
At the start of the Agritechnica more than 1,100 engineers, developers and scientists came to the 77th international LAND.TECHNIK-AgEng conference of the VDI Wissensforum (Knowledge Forum of Association of German Engineers). Here developers from around the world discussed the latest issues in agriculture and advanced the innovations in agricultural technology.

Agritechnica for young and digitally networked decision-makers

Young farmers, pupils and students from Germany and abroad were caught up in the fascination of live repairs in “Workshop Live”; the platform for profession and career “Campus & Career”; and the forum events offered at the “Young Farmers Day”. And the “Young Farmers Party” extended networking beyond the end of the trade fair. A large number of agricultural bloggers used Agritechnica to meet, discuss and further expand their networks.

The DLG will organise the next Agritechnica from 14 to 20 November 2021 (exclusive days on 14 and 15 November) at the trade fair grounds in Hanover.

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About Author


Saul Wordsworth is deputy editor of the iVT brand - which includes digital and print editions of a quarterly magazine and Off-Highway Annual, as well as He is a keen cyclist and lives in north London.

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