Hyundai reveals all-new look for A-series machines

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A brand-new look for Hyundai Construction Equipment’s A-series machines was revealed at the company’s European annual dealer conference in Tessenderlo, Belgium.
The new Stage V compliant A-series machines, which includes wheel loaders and excavators, will now adopt a ‘fresh’ new colour combination – and the traditional yellow arm and boom, will be replaced by a modern grey-green tone, which is identical to the current colour of the undercarriage.
The new livery for the HCEE brand will enable customers to easily distinguish an A-Series machine in the field. HCEE says that changing the current colour scheme for the A-Series will have a big impact on the brand.
Hyundai believes that the new grey-green colour of the arm and boom will give the A-series a more recognisable image – distinguishing the machines from competitors brands, as Hyundai strengthen its presence within the European market.
The colour of the Hyundai logo, as featured on the boom, will also change and will be white and bold, which is aimed at improving the brand visibility and recognition of the machine. Again, this change will distinguish an A-series excavator or wheel loader operating in the field.
The new dark tone of the arm and boom will also ensure that the natural discolouration from oil, dirt and grease, will be less visible. Which will also look great from an aesthetic point of view!
The new colours will be applied to all A-series excavators and A-series wheel loaders with immediate effect.
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Saul Wordsworth is deputy editor of the iVT brand - which includes digital and print editions of a quarterly magazine and Off-Highway Annual, as well as ivtinternational.com. He is a keen cyclist and lives in north London.

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