New Holland launches ‘Evolution Earth’ project for sustainable farming


CNH Industrial and its agricultural Brand New Holland Agriculture have announced they are joining forces with the Italian environmentalist association Legambiente on the ‘Evoluzione Terra’ (Evolution Earth).

‘Evoluzione Terra’ aims to foster an innovative approach to sustainable and social farming activities in the participating farms. The first collaboration in the project will involve the Libera Terra Mediterraneo, a non-profit consortium founded on the mission of achieving a positive social impact by using land properties confiscated from organised crime to produce high quality products through farming methods that are sustainable for the environment and the communities. This consortium will provide its participating cooperatives with the agricultural equipment needed for practising Agriculture 4.0.

New Holland will supply six auto guidance systems for Precision Farming, which will be installed on tractors at four of the Consortium’s cooperatives based in Sicily: Cooperativa Rita Atria in Castelvetrano, in the province of Trapani, Cooperativa Beppe Montana in Lentini, in the province of Siracusa, Cooperativa Placido Rizzotto and Cooperativa Pio La Torre in San Giuseppe Jato, in the province of Palermo. Cooperatives Rita Atria and Beppe Montana, have also been provided with two state-of-the-art New Holland tractors. In addition, the Brand will support the purchase of advanced equipment, such as an innovative seeder designed for organic farming, with the aim of improving the cooperatives’ productivity and efficiency through the use of state-of-the-art technologies enabling Agriculture 4.0 practices.

Carlo Lambro, New Holland brand president, stated: “This project is a perfect fit with New Holland’s Clean Energy Leader strategy, which aims at driving the transition to a resource-efficient and sustainable agriculture. It is very clear to us that sustainability is the future. We have pioneered agriculture that respects and protect the environment, continuously pushing the boundaries of technology to enable our customers to produce more with less. This project will enable participating cooperatives to benefit from the best of Agriculture 4.0, helping them to improve their resilience to climate change and their decision making.”

“Our purpose, at CNH Industrial, is ‘Powering Sustainable Transformation’, empowering farmers around the world to play an active role in this,” declared Daniela Ropolo, head of sustainable development initiatives at CNH Industrial. “This purpose underlies initiatives such as the productive collaboration we have developed with Legambiente and projects such as this, which aim to provide farms with the financial support and tools to advance on the path of sustainable and social farming. The ‘Evoluzione Terra’ project is part of a $2 million global Solidarity Fund initiative CNH Industrial has set up to support the fight against COVID-19 in communities where businesses have been affected by the virus.”

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Saul Wordsworth is deputy editor of the iVT brand - which includes digital and print editions of a quarterly magazine and Off-Highway Annual, as well as He is a keen cyclist and lives in north London.

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