New Holland celebrates 100 years of tractor production at Lamma 2017


New Holland is celebrated 100 years of tractor production and showcased two vintage Fordson tractors alongside its latest tractor models at Lamma 2017 in the UK this week (January 18-19). The 100-year anniversary display on New Holland’s stand forms part of a year of celebrations in association with enthusiast club Blue Force.

Celebrations for the 100-year anniversary began with a book launch at New Holland’s manufacturing site and showroom in Basildon, UK, on January 11, 2017. The 528-page book, ‘100 years of Fordson, Ford and New Holland Tractors 1917-2017’, published by tractor enthusiast club Blue Force, includes over 1,270 color photographs and details of tractor models produced since 1917.

New Holland’s stand at Lamma was part of a year of celebrations and demonstrated continuous improvements made in the manufacturing of tractors. A 1926 Fordson F series, owned by a Blue Force club member, and a Fordson Dexta, owned by Blue Force Chairman Philip Gibson, featured on the stand with the latest models, including New Holland’s Basildon-built T7 Heavy Duty tractor, which was released in late 2015.

James Ashworth, New Holland marketing manager, said, “We’re proud to have achieved 100 years of tractor production. New Holland has continued to innovate and improve tractor technology, to ensure our machines are efficient, productive and serve the needs of farmers. Our world class manufacturing sites produce quality tractors for a global market, including the site at Basildon, where we make T6 and T7 tractors for farmers in the UK, Ireland and more than 120 countries all over the world.

“We are delighted to showcase our history at Lamma and thank Blue Force members for loaning two fine vintage tractors for our stand. We look forward to supporting Blue Force with their activities throughout the year.”

Following Lamma, the celebration continues with Blue Force Club’s chairman, Philip Gibson, and treasurer, Peter Plehov, embarking on a two-month-long Coastline Tractor Challenge, on April 13, 2017. The Coastline Tractor Challenge uses two new Basildon-built New Holland T6 tractors to visit most of the coastline of England, Wales, Scotland and a part of Ireland.

The tractors will pull a scratch-built shepherds hut for accommodation, and a trailer carrying supplies. The Challenge will bring the 100-year celebration to farming communities around the coast and will raise money for Steps Care Centre and Cancer Research UK charities.

Philip Gibson, Blue Force chairman, said, “The Blue Force enthusiast club has members interested in vintage and modern tractors manufactured by Ford, Fordson and New Holland. It was a fitting tribute to a century of manufacturing to reaffirm our close links with New Holland by taking two modern tractors around the coast of the UK and parts of Ireland. Blue Force will also have a club presence at six major vintage rallies around the UK to support the 100 years celebration.”

January 18, 2017

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Tom Stone is Editor of the iVT brand – which includes digital and print editions of a quarterly magazine and the Advanced Lift-truck supplement, as well as, which is updated daily. Tom has met and interviewed some of the world's leading industrial vehicle OEM presidents, CEOs and MDs, and takes great pride in cementing iVT's place as the leading forum for debate within the industry, a reputation that his been built up over the brand's 25-year history.

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