New Holland Agriculture seals major deal with Mascar

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New Holland has signed a European agreement (not covering UK or Ireland) with Italian machine builder Mascar, a producer of a complete range of round balers, bale wrappers, precision pneumatic planters and mechanical planters.

The contract provides for the exclusive supply of a range of fixed chamber round balers designed for perfect baling of any type of crop from hay to straw. Rugged, straightforward, reliable and compact, this series of balers combines low operating costs with exceptional performance.

The agreement was signed in Turin on May 26, 2016, by New Holland Agriculture brand president Carlo Lambro and Mascar president Sante Maschio. Lambro said, “This partnership addresses the need to meet rising demand for quality, productivity and reliability combined with reduced operating costs and ease of use. For the future, New Holland and Mascar have pledged to cooperate in the development of customizations able to bring additional pluses to our comprehensive range of round balers in terms of productivity, efficiency and the satisfaction of customers with distinct and highly specific requirements.”

The range of fixed chamber round balers is perfectly integrated with the existing New Holland range so customers will benefit from an even broader choice when selecting the machine that best fits their needs. The new series of machines developed for New Holland, which will be sold through the New Holland Agriculture dealerships network, will be unveiled to the public in a preview at EIMA 2016.

July 1, 2016

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Tom Stone is Editor of the iVT brand – which includes digital and print editions of a quarterly magazine, Off-Highway Annual, and the Advanced Lift-truck supplement, as well as ivtinternational.com, which is updated daily. Tom has met and interviewed some of the world's leading industrial vehicle OEM presidents, CEOs and MDs, and takes great pride in cementing iVT's place as the leading forum for debate within the industry, a reputation that his been built up over the brand's 25-year history.

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