New Holland Agriculture seals major deal with Mascar


New Holland has signed a European agreement (not covering UK or Ireland) with Italian machine builder Mascar, a producer of a complete range of round balers, bale wrappers, precision pneumatic planters and mechanical planters.

The contract provides for the exclusive supply of a range of fixed chamber round balers designed for perfect baling of any type of crop from hay to straw. Rugged, straightforward, reliable and compact, this series of balers combines low operating costs with exceptional performance.

The agreement was signed in Turin on May 26, 2016, by New Holland Agriculture brand president Carlo Lambro and Mascar president Sante Maschio. Lambro said, “This partnership addresses the need to meet rising demand for quality, productivity and reliability combined with reduced operating costs and ease of use. For the future, New Holland and Mascar have pledged to cooperate in the development of customizations able to bring additional pluses to our comprehensive range of round balers in terms of productivity, efficiency and the satisfaction of customers with distinct and highly specific requirements.”

The range of fixed chamber round balers is perfectly integrated with the existing New Holland range so customers will benefit from an even broader choice when selecting the machine that best fits their needs. The new series of machines developed for New Holland, which will be sold through the New Holland Agriculture dealerships network, will be unveiled to the public in a preview at EIMA 2016.

July 1, 2016


About Author


Tom is editor of and iVT magazine. During his 20 year career in journalism Tom has worked for a diverse range of titles including Men's Health and Cosmopolitan. He also edits iVT's UKi Media & Events stablemate Traffic Technology International.

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