Manitowoc appoints new president and CEO


The Manitowoc Company has announced that Aaron H. Ravenscroft, currently the company’s executive vice president of cranes, has been appointed President and CEO, and a member of the board of directors, effective August 5, 2020.

Mr. Ravenscroft succeeds Barry L. Pennypacker, who is stepping down from his role as president and CEO and as a member of the board as part of the Company’s leadership transition plan. Mr. Pennypacker will continue to serve the Company in an advisory role through December 31, 2020, to ensure a smooth transition.

Mr. Ravenscroft joined Manitowoc in March 2016 and has been responsible for the company’s cranes business globally, including mobile and tower cranes. In his role as executive vice president of cranes, Mr. Ravenscroft has led efforts to improve product quality and customer service, and enhance operational efficiency and profitability. In addition to his understanding of Manitowoc’s core business, he brings more than 17 years of extensive operational, sales and marketing, and international leadership experience in the industrial and engineered equipment products space, to the position of CEO.

“With his mix of skills, experience, and knowledge of the Company, the Board is confident that Aaron is the right person to not only continue to lead Manitowoc through this unprecedented global crisis, but toward a global market recovery and a new phase of growth and development,” says Kenneth W. Krueger, chairman of the board. “He is a firm believer in The Manitowoc Way, and has a deep appreciation for our mission and culture. The board and I look forward to working closely with Aaron and the entire management team to continue delivering for customers, while effectively positioning the company for future success and value creation.”

“On behalf of the entire board, I would like to thank barry for his service to Manitowoc, and his passion for its potential,” Mr. Krueger continues. “Under his stewardship, the company has expanded the breadth of its product portfolio, significantly enhanced its profitability, and solidified a foundation for compelling growth over the long-term. Succession planning has always been a top priority for our board of directors and we look forward to an orderly leadership transition. We are grateful for Barry’s continuing guidance during this period and wish him the very best in his future endeavours.”

“It is an honour to assume the role of CEO during this important time in its history,” says Mr. Ravenscroft. “We have the financial flexibility to continue to weather this difficult period, and at the same time, we are taking the steps necessary to ensure we can achieve further margin expansion and profitability as global markets recover. I look forward to continuing to work closely with our experienced leadership team, board, and all of our team members to advance our strategic priorities, create a stronger company for our customers and employees, and deliver long-term value for our shareholders.”

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Tom Stone is Editor of the iVT brand – which includes digital and print editions of a quarterly magazine and the Advanced Lift-truck supplement, as well as, which is updated daily. Tom has met and interviewed some of the world's leading industrial vehicle OEM presidents, CEOs and MDs, and takes great pride in cementing iVT's place as the leading forum for debate within the industry, a reputation that his been built up over the brand's 25-year history.

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