CNH Industrial is collaborating with Accenture and Microsoft to help enhance its digital capabilities and develop “smart” connected products and services.
The programme is an integral part of CNH Industrial’s digital transformation initiative, which is designed to help the company grow topline revenue, build a digitally enabled workforce, and enhance sustainability.
The key element of the five-year collaboration is the creation of a global network of digital hubs — in Brazil, Europe, India and the U.S. — where the three companies will work together to design, launch and manage digital services that will make the products of CNH Industrial’s brands even smarter, more functional, secure and sustainable.
The connected vehicles will provide customers with new services and functionalities in a variety of areas, including computer-aided farming, predictive maintenance, enhanced fleet management and green transportation. CNH Industrial also plans to develop a broad set of data-driven digital services to help clients drive sustainability, such as yield improvement in agriculture and more-efficient vehicles and improved fleet management in the transportation industry. By complementing its historical product-sales-based business model with new digital-driven services, CNH Industrial intends to achieve significant revenue growth.
“The creation of digital hubs is a key pillar of our strategy that will move CNH Industrial from being a manufacturer of physical products to being able to deliver new digitally born and connected products and services,” said Andreas Weishaar, chief strategy, talent, ICT and digital officer, CNH Industrial. “Over the next five years, we’ll team with Accenture and Microsoft in an integrated and agile manner to build and operate these digital factories and to deliver positive impacts for customers and dealers, communities and the environment. We will continue to transform the company culture as we transform our products in parallel, creating tremendous value by empowering our team and integrating our traditional business models with new digital services and making a positive impact on global sustainability.”