Completion of Bauma China offers confidence and hope to industry


After four show days, Bauma China 2020 ended on November 27th. Despite the Covid-19 crisis and the latest travel restrictions, this year’s exhibition attracted 2,867 exhibitors and around 80,000 high-quality trade visitors to the Shanghai New International Expo Centre.

“The year 2020 was marked by special challenges,” said Stefan Rummel, CEO of Messe München GmbH. “But the construction machinery industry and its economy continue to grow while the effects of the epidemic are being warded off. There is far-reaching demand for innovative technologies, intelligent and low-emission machines, and vehicles with integrated digital solutions. Hand in hand with our partners we therefore made everything possible and provided the industry with a platform even in times of crisis.”

Su Zimeng, Chairman of the China Construction Machinery Association, was very positive about the trade fair: “Bauma China is a very important event for the industry, and it was held when China has achieved major strategic results in Covid-19 prevention and control. The economy is showing a stable recovery. It is also the most successful construction machinery exhibition in the world held this year.”

International participation

In spite of the circumstances, the event was able to retain 300,000 square meters of exhibition space. 2,867 exhibitors presented their products and innovations to 80,000 trade visitors. The huge area occupied by international exhibitors such as Caterpillar, Volvo, Bauer, Terex as well as pavilions by Germany, Italy and Spain show the continued international confidence in China’s growth and development.

Chen Ting of Volvo Construction Equipment Region Asia commented: “With its professional and careful organization, rich and diverse exhibit range, and digital communication network, bauma CHINA has become an important promotional opportunity that construction machinery companies do not want to miss.”

Strong Chinese presence

“The success of Bauma China at this special time is of great significance,” according to an XCMG representative. “We were able to showcase our high-end machinery and core technologies. And we could meet many new and old customers and make deals.”

Shi Weizhi of Zoomlion was also very positive: “In such a difficult situation, taking part in this exhibition allowed us to demonstrate our technological strength and new products to the industry, customers and the public. We will definitely participate in the next edition of bauma CHINA, and even expand our booth.”

Virtual participation

In addition to the on-site event, Bauma China offered a range of online solutions, especially for international participants who could not travel to China. On the online platform “Bauma China Community”, everyone could virtually participate from the comfort of their home or office.

The participants could search for exhibitors, exchange company information, get to know products, participate in events digitally and thus gain new market insights. Exhibitors and visitors had the opportunity to communicate via live chats or video conferencing. Thus, participants were able to generate greater reach and build their social networks in the construction equipment industry.

According to the statistics, Bauma China Community had over one million online visitors. The registration for community and the platform including live chat and business matching functions will remain available online until December 12, 2020.

The next Bauma China will take place at the Shanghai New International Expo Centre from November 22 to 25, 2022.

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Saul Wordsworth is deputy editor of the iVT brand - which includes digital and print editions of a quarterly magazine and Off-Highway Annual, as well as He is a keen cyclist and lives in north London.

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