John Deere and Wacker Neuson partnership approved by European Commission

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A collaboration between a division of Wacker Neuson SE and John Deere has been given the green light by anti-trust authorities at the European Commission.

Kramer-Werke will enter into a strategic alliance that will focus on the sale of its branded telescopic handlers and wheel loaders for the agricultural sector, following the approval of the partnership by the EC’s anti-trust arm, meaning John Deere dealers will be able to distribute the Kramer-designed and branded machines.

“John Deere is also acquiring an equity stake in Kramer. This sends a clear signal to sales partners and underscores the long-term, sustainable nature of this alliance. Now that we have approval from the European anti-trust authorities, we can get things moving,” said Cem Peksaglam, current Wacker Neuson CEO, who will be handing over the role to Martin Lehner (CTO and current deputy CEO).

Christoph Wigger, vice president – sales marketing (Europe/CIS/North Africa/Middle East agriculture and turf division), Wacker Neuson, said, “Kramer equipment has already proven its worth on countless livestock and arable farms, as well as with agricultural contractors.

“Indeed, some John Deere sales partners already had Kramer equipment in their portfolio before this collaboration and they have had very good experiences with the machines. The Kramer equipment is also a perfect complement to the product portfolio of all other John Deere dealers.”

September 8, 2017

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Tom is editor of ivtinternational.com and iVT magazine. During his 20 year career in journalism Tom has worked for a diverse range of titles including Men's Health and Cosmopolitan. He also edits iVT's UKi Media & Events stablemate Traffic Technology International.

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