The author works in the marketing department of a leading off-highway component supplier.
Looking at the Fenix system – Volvo’s futuristic answer to road laying – I cannot help thinking that while the system is quite novel, the name certainly is not. One does not have to look too far into the road-paving business (particularly if you are heading west in the British Isles) to come across an extremely long established company that manufactures a wide range of road laying equipment (and incidentally chipping spreaders) going by the name of ‘Phoenix’ (both pronounced the same way).