Argo Group maintains performance in market downturn


A near 13% increase in domestic market share helped the Argo Group maintain its economic performance in the face an industry-wide downturn last year.

The sales boost, which strengthened Argo’s number two position in the Italian tractor market, follows a €75m (US$85m), three-year R&D investment plan that has rejuvenated the Landini and McCormick product ranges with new and improved models – and with further newcomers on their way.

“For the second year running, in 2015, the global tractor market experienced broad-based contraction with very few countries being the exception,” said Valerio Morra, Argo Group chairman. “Despite this, we were still able to maintain our volumes and achieve satisfactory financial results.”

Revenues amounted to €461m (US$522m) compared with €465m (US$526m) in 2014, while EBITDA steadied at €41m (US$46m) or about 9% of turnover, versus €45m (US$51m) in the prior year. The net operating result came in at €12.1m (US$13.7m).

In Italy, Europe’s third largest tractor market after Germany and France, the Landini brand advanced its market share from 9.2% to 10.4% overall, strengthening its second place position behind New Holland and ahead of SAME, John Deere and specialist tractor maker Antonio Carraro.

The Argo Group, which operates across four sites close to the town of Fabricco in northern Italy, typically invests 5.5% of turnover in R&D to maintain a continuous programme of product improvement and to fund the introduction of new tractor ranges.

“Three years ago, the Argo Tractors division presented a new product strategy to renew the entire Landini and McCormick ranges with more modern designs, new features, new technologies, greater comfort for operators and, of course, more power,” said Ray Spinks, general manager and sales director at AgriArgo UK, the Argo products distributor in Great Britain.

“That plan has been delivered with stylish new tractor families from 43hp to 212hp and Argo signalled its imminent entry into the 300hp sector by previewing the McCormick X8 VT Drive range at Agritechnica last year,” he added.

“It is very encouraging for us and our dealers to see that the Argo Group’s commitment to its core business – building tractors for use by farmers around the world – is paying off with these strong financial results in a challenging marketplace.”

August 19, 2016


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Tom is editor of and iVT magazine. During his 20 year career in journalism Tom has worked for a diverse range of titles including Men's Health and Cosmopolitan. He also edits iVT's UKi Media & Events stablemate Traffic Technology International.

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