Zetor extends tractor distribution to Kenya

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Zetor Tractors established a partnership this summer with a company in Kenya. Following this, it will showcase its new Major and Proxima tractor models at a Kenyan tractor roadshow that makes 23 stops across the country during August and September.

“Zetor tractors are viewed as premium, powerful and robust tractors,” said Prakash Shah from Automobile Warehouse, Ltd. “It is our task to create brand awareness throughout the country. Encouraging Kenyan farmers to purchase our tractors will involve us offering them the opportunity to see and test them. This is the sole aim of the current tractor roadshow, which we are participating in.”

The roadshow is not limited exclusively to a farming audience; tractors with air conditioning are expected to be in high demand.

Annually, up to 900 tractors are sold in Kenya. Fifty percent of these have a power range of 800-100hp. In addition to Kenya, Zetor exports its products to other countries in Africa, including Morocco, Algeria, Tunisia and Zambia.

Since it was established 71 years ago, Zetor has sold more than 1.3 million tractors to 136 countries. Zetor’s products offer a combination of strength and engine power, easy and practical designs, and excellent operation efficiency.

August 25, 2017

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Tom Stone is Editor of the iVT brand – which includes digital and print editions of a quarterly magazine, Off-Highway Annual, and the Advanced Lift-truck supplement, as well as the iVT website ivtinternational.com, which is updated daily with industry news, exclusive features and expert opinion. During his time at the helm of iVT Tom has met and interviewed some of the world's leading industrial vehicle OEM presidents, CEOs and MDs, and takes great pride in cementing iVT's place as the leading forum for debate within the industry, a reputation that his been built up over the brand's 25-year history.

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