Fritzmeier Cabs offering augmented reality at Agritechnica


Augmented reality (AR) may sound like a buzzword but new technologies only make sense when solving real world problems. Under the name “Intelligent Safety View” (ISV), Fritzmeier Cabs and its partners are showing the first AR-based driver assist system at Agritechnica 2019. The purpose is to enhances safety during manoeuvring.

“The Hololens 2 lets us superimpose data, images and real-time information on reality, to provide functions going far beyond what cameras or mirrors can do,” says Alexandra Herrmann, director marketing and communication at Fritzmeier Cabs.

In collaboration with the Technical University of Munich, Austrian AR specialist Hololight, visual systems company Mekra-Lang (Ergersheim, Germany) and system supplier Grammer (Amberg i.d. Oberpfalz, Germany), Fritzmeier Cabs initiated a research project whose results are now being presented to the public for the first time at Agritechnica next month.

“With the Hololens 2 we can combine camera images with real surroundings so that the driver can essentially look through obstacles to see what’s on the other side”, says Herrmann. Cameras are installed on the outside of the machine in blind spots. “This makes machine operation easier and much safer, especially since the driver’s view is not drawn away from the path of motion, as is the case with mirrors or images on displays.”

This cab specialist will be at Agritechnica, hall 17, booth D54, November 10-16th.

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Saul Wordsworth is deputy editor of the iVT brand - which includes digital and print editions of a quarterly magazine and Off-Highway Annual, as well as He is a keen cyclist and lives in north London.

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