JCB has made it on to the big screen with a starring role in the latest film of the Aliens series.
A fleet of the company’s vehicles, including skid steers, loadall telescopic handlers and excavators, were supplied to 20th Century Fox for Alien: Covenant, which hit UK cinemas this week.
Starring alongside actor Michael Fassbender and actress Katherine Waterston in the latest instalment in the cult series from film director and producer Ridley Scott, the machines were wrapped in gold to give them a futuristic look.
JCB worldwide marketing director Michael Plummer said, “This is the biggest product placement exercise in JCB’s history and involved more than £1m-worth of machines. Ridley Scott’s idea to wrap the machines in gold delivered a stunning result and is certainly an eye-catching addition to a film that will be seen by millions of people around the world.”
May 19, 2017