BAUMA CHINA: Volvo CE to launch two new product ranges for Chinese market


Volvo CE has announced it will launch two entire new product ranges at construction expo Bauma China in November, that are to be manufactured in China to meet the specific needs of Chinese customers. This is the first time the company has created a dedicated Chinese offering.

Many events around the world are struggling with Covid-19 restrictions, but those in China are very much back on the calendar as the country appears to be winning the battle to keep the virus under control. Accordingly, from November 24-17, Bauma China is expected to attract over 130,000 visitors to the Shanghai New International Expo Centre.

At the event Volvo CE will share its stand with SDLG, the Chinese OEM that became part of the Volvo Group in 2007. The combined 5,700 m2 booth in C50/C60/B54 Halls will feature Volvo and SDLG brand displays, flanking a shared Volvo Group pavilion. Off-road engines from Volvo Penta, along with financing and insurance solutions from Volvo Financial Services (VFS) will also be presented.

“China is an extremely important market to us and we are proud to leverage our two brands to serve customers’ needs with a complete range of solutions, combining global technologies with local expertise,” says Melker Jernberg, President of Volvo CE.

Other machines on display will include, Volvo CE’s largest excavator, the EC950EL; the best-selling L220H wheel loader; the A45G articulated hauler; and the R100E rigid hauler. It  will also present its electric innovations for tomorrow and the future, some of which will have also been on display at the China International Import Expo (CIIE), November 5-10.

Additional virtual event

Given that not all customers will be able to physically attend Bauma China this year, Volvo CE is hosting a virtual exhibition event, where users will be able to interact with product experts in real time and follow live streams. This will be the first time that Volvo CE has trialled a virtual event and aims to give customers an insightful and interactive experience that is as valuable as the real thing as possible. The virtual platform is already open for customers to find out more about the show.

“Whether in person or online, we are looking forward to welcoming customers to our bauma China 2020 experience to showcase our commitment to the Chinese market, our complete construction solutions, and our innovation leadership in electromobility, connectivity and automation. We are building tomorrow in China for China!” says Tiffany Cheng, VP of brand, marketing and corporate communication for Region Asia at Volvo CE.

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Tom Stone is Editor of the iVT brand – which includes digital and print editions of a quarterly magazine and the Advanced Lift-truck supplement, as well as, which is updated daily. Tom has met and interviewed some of the world's leading industrial vehicle OEM presidents, CEOs and MDs, and takes great pride in cementing iVT's place as the leading forum for debate within the industry, a reputation that his been built up over the brand's 25-year history.

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