Zetor enters Russian tractor market

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Zetor is to enter the Russian tractor market, with the first components already being shipped.

The announcement comes following intensive negotiations with Kovrov Electromechanical Plant (KEMP), a company from the Vladimir region east of Moscow that will supply and produce Zetor tractors in Russia.

“Over the past decade, only certain pieces of Zetor tractors were exported to Russia. Therefore, we understand the current negotiations with a new Russian partner as a historic milestone for the Zetor brand. Entering the Russian market will strengthen the position of the brand in an area with a strong potential and establish our place on the market,” said Margaréta Víghová, corporate communications director of Zetor.

“At the moment, the first dispatch is on its way to Russia. Then, we will assist our partner in setting up production processes and procedures to maintain the high quality of assembled machines. Thus, our specialists are going to be present in Russia for some time. It is necessary to stress that in no way will this mean a transfer of Zetor Tractors out of the Czech Republic.”

Components for more than 100 sets of the Forterra 135 model, with emission standard Stage IIIA, will be dispatched to the country before the end of this year and assembly will be completed in KEMP workshops.

May 19, 2017

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Tom Stone is Editor of the iVT brand – which includes digital and print editions of a quarterly magazine and the Advanced Lift-truck supplement, as well as ivtinternational.com, which is updated daily. Tom has met and interviewed some of the world's leading industrial vehicle OEM presidents, CEOs and MDs, and takes great pride in cementing iVT's place as the leading forum for debate within the industry, a reputation that his been built up over the brand's 25-year history.

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